One View
From visual design to social media, this page provides tools and guidelines for park communicators, designers and social media butterflies. Our collective work is what builds the Fort Elizabeth identity, and our team is always available to help.
To promote the park effectively, we must speak in a unified voice in all our communications. Every letter, email, speech, webpage, or brochure must speak to our strengths and core values clearly, concisely, and consistently, with the professional tone and look expected of a world-class institution.
Identity Guidelines
The purpose of this style guide is to unify and develop a cohesive identity for the Fort Elizabeth. This identity or “brand” should be consistent with all parties of the park. Consistent and correct usage of our logo will create a strong identity for the landmark, which in turn will bring greater focus to the fort.
Logotype
A logo is a graphic mark, used to aid and promote public recognition of fort Elizabeth. We use simplified plan of the fort.
Color
Fort Elizabeth on Hawaian language Pāʻulaʻula (pā - wall; ʻulaʻula - red color (a sacred color associated with royalty) - red wall. Red is a color of the soil in this place and Waimea river can be translated as "reddish water river".
Font
Open Sans is a humanist sans serif typeface from Google with open license. Open Sans was designed with an upright stress, open forms and a neutral, yet friendly appearance. It was optimized for print, web, and mobile interfaces, and has excellent legibility characteristics in its letterforms.
